When Fashion, Art and Emotion Collide
When Taehyung (V) from BTS stepped out at the Paris Fashion Week holding a Hirono Living Wild – Fight for Joy Plush Doll, the internet went wild. Within hours, photos of the moment flooded X (Twitter), Instagram, and Weverse, sparking a worldwide obsession.
The plush — a small designer art toy featuring a bear-costumed character with soulful eyes — became an overnight fashion and cultural phenomenon. Fans immediately recognised how perfectly it fit Taehyung’s poetic, free-spirited style.
Within 24 hours, online sales of the plush skyrocketed. In China alone, hundreds of units sold out instantly, and resellers began listing it at over £150 per piece — all thanks to one airport appearance.
💫 The Meaning Behind the Hirono Plush
Created by artist Lang, the Hirono Living Wild – Fight for Joy Plush Doll captures the beauty of courage, emotion and individuality.
Each detail of the plush tells a story:
🐻 The bear costume represents protection and comfort.
🔥 The torch symbolises inner strength and creative passion.
🧵 The hand-stitched overalls reflect craftsmanship and authenticity.
Crafted from premium materials — polyester, PVC, ABS and POM — this collectible combines softness with intricate sculptural design. Standing at around 16 cm tall, it can be displayed or attached as a bag charm, just like Taehyung’s Celine look that captivated fans worldwide.
🎤 Why the BTS Community Fell in Love With It
For the ARMY, every detail matters. Whether it’s a bracelet, perfume, or plush doll, anything touched by a BTS member becomes a symbol of connection.
When V appeared with Hirono, fans didn’t just see a cute accessory — they saw a reflection of his personality: deep, artistic, and emotionally expressive. Threads and fan posts soon followed with messages like “It’s so Taehyung-coded” and “This plush embodies his soul.”
The BTS fandom’s power lies in its shared emotional storytelling — and the Hirono plush perfectly fits that narrative.
🧸 The Living Wild Collection — More Than a Toy
The Living Wild collection celebrates creative freedom, courage, and the beauty of imperfection. Each design in the Hirono range expresses a moment of emotional growth — a philosophy that resonates deeply with artists and dreamers alike.
At MyLabubu.co.uk, you can explore the full Hirono collection, including:
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🐻 Hirono Living Wild – Fight for Joy Plush Doll (the one carried by Taehyung)
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🌲 Hirono Wild Soul Figurines – miniature sculptures of emotion and storytelling
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💡 Limited-Edition Plush Keychains – for collectors and style lovers
Every piece is authentic, imported, and carefully curated for fans who appreciate art, design and pop culture in one.
✨ Why Buy From MyLabubu.co.uk
🇬🇧 UK-based & trusted – Fast, reliable shipping within the UK and Europe.
🎁 Collector-focused – All items are verified genuine and packaged with care.
💫 Exclusive selections – We stock rare Hirono and Labubu pieces not easily found elsewhere.
🌍 Inspired by global pop culture – Bridging art toys, K-pop, and design lifestyle.
Discover the plush that captured Taehyung’s heart — and millions of fans worldwide — only at MyLabubu.co.uk.
👉 Visit our Hirono Collection to see the full range.
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